Behold the dream...

Blog

Signages as Art and Interaction

Posted by Wendy Swan on March 20, 2018 at 9:35 PM


If philosophers are to be believed, signs constitute the thing itself. Practically, signs, whether directly or indirectly, indicate the presence of something. Either way, signages have become indispensable components of any commercial or business public visibility credo especially in this day and age where the battle for the public’s attention is as competitive more than ever. And companies are expending spending significant creativity and resources to utilize signages for heightened and sustained visibility.


Signages as Art Form


In Singapore, signages must reflect quality and this means aesthetics. Digitally clear photos or videos, powerful images, artistic color combination, balance, symmetry, and spacing are all visual elements that not only makes and advertisement or billboard or front office signage more appealing but also helps establish an identity.


And then too there is the critical issue of content. Unique, though-provoking, witty, catchy, relevant content that strikes a chord among majority of potential customers is crucial feature of effective signages.


Today, signages in Singapore need not only be unique, bold or stunning in terms of visuals and content, they also need to be regular. That is, there must often be new ones. Name-recall, or relationships with a small, local market segment are effectively established only through sustained interaction through signages including announcement, advertisements, even plain display functions. This means one or two signage may be sufficient enough to define a product or company’s competitive advantage and even corporate identity. After all, corporate branding is not simply about having unique specific mark or names that can be incorporated into logo or taglines or official colors it also means regularly announcing yourself and your existence.


Signages as Public Interaction


Although sales and customer service remain the main point of interaction between any company office or office and its main market, in todays highly competitive environment, where even social media and information technology interfaces can be considered ‘real’ points of contact, signages likewise have added ‘virtual’ functions. The regularity of displays, changing signs, regularly new advertisements, continually replenished billboards all suggest mobility and dynamism and indicates that a company or office is alive and well and is regularly trying to stay relevant. That in itself is a very powerful public visibility statement that goes beyond packaging.


Of course innovations, product packaging, catchy corporate mottos, celebrity endorsements, strategic and significant airtime and other conventional marketing strategies are still dominant forms of soliciting interest from the public but signages can help sustain these by maintaining patronage and loyalty.


Signages in Singapore have become such vital element of public interaction and an ever-increasing concern of companies such that designing signages have become an industry of its own. With the growing demand for signages, various firms have specialized in layout, digital media services, production, and strategic set-ups of various signs for companies and offices that are more than willing to pay for such services. And these companies too are evolving along with the trade. There are now assorted agencies offering new types of professional services for branding and public image needs including interior designers, exhibition design consultant, show set-ups and even event organizing services from conceptualization to implementation. Generally, these exhibition companies provide innovative, creative and practical solutions to challenges of creating a narrative, establishing product or company branding or communicating social message and uses a wide range of technologies and techniques to establish meaningful interaction between a company and their public. And signages are a fundamental element of these projects.

 

Categories: None

Post a Comment

Oops!

Oops, you forgot something.

Oops!

The words you entered did not match the given text. Please try again.

Already a member? Sign In

43 Comments

Reply JamosZoogy
3:42 AM on May 31, 2021 
Thank you! Very good information.
https://topessaywritingbase.com/
Reply JamosZoogy
7:44 PM on June 3, 2021 
You suggested this effectively.
https://essayssolution.com/
essay services
help writing thesis
cheap essays online
help writing thesis
how to write essay introduction
paper writing services
personal essay for college admission
research paper
importance of college education essay
essays writer
can somebody write my essay
online coursework
fsu college application essay
https://kehillathisrael.webs.com/apps/guestbook/
Reply JamosZoogy
9:01 AM on June 4, 2021 
Many thanks, I like it!
https://definitionessays.com/
us essay writers
custom paper
admission essay service
writing help
need someone to write my essay
coursework
how to write a collage essay
cheap essay writing services
how to write a comparison and contrast essay
cpm homework help
how to write a good argument essay
essay writing service
college essay brainstorming
https://contest101.webs.com/apps/guestbook/
Reply JamosZoogy
9:43 PM on June 4, 2021 
You mentioned it terrifically!
https://topessayservicescloud.com/
online essay writers wanted
homework help
write essays for money
thesis writing service
stanford college essay
custom essay writing services
essay on helping poor people
paper writer
essay writer jobs
my homework
essay help 123
homework
the value of college education essay
https://kehillathisrael.webs.com/apps/guestbook/
Reply JamosZoogy
10:32 AM on June 5, 2021 
Regards! I value it.
https://englishessayhelp.com/
how to write a discursive essay
write papers
write a conclusion for an essay
xyz homework
cambridge essay service
thesis help online
help writing essays
custom writing
write essay service
help writing thesis
academic writing essay
define thesis
how to write a how to essay
https://smilevault1.webs.com/apps/blog/show/48256738-comprar-bitc
oins-con-tarjeta-de-cr
Reply JamosZoogy
11:34 PM on June 5, 2021 
Many thanks, I enjoy it.
https://writingthesistops.com/
how to type a college essay
research paper
what does a college essay look like
paper writer
online essay writers wanted
help writing thesis statement
how to write a similarities and differences essay
thesis writing service uk
funny college application essay
help in thesis writing
help me write a narrative essay
essay writings
creative college essay
https://kehillathisrael.webs.com/apps/guestbook/
Reply JamosZoogy
8:18 PM on June 6, 2021 
Many thanks! Very good information!
rx price comparison
https://marythanson.webs.com/apps/guestbook/
Reply JamosZoogy
2:27 AM on June 8, 2021 
Appreciate it, Quite a lot of facts.
https://englishessayhelp.com/
creative college essays
https://service-essay.com/
what to write a persuasive essay on
https://englishessayhelp.com/
virginia tech college essay
https://essayssolution.com/
ucf college essay
https://brightrenovations.webs.com/apps/guestbook/
Reply JamosZoogy
3:18 AM on June 9, 2021 
Valuable content. Thanks a lot.
https://writingthesistops.com/
writing an essay
https://topessayssites.com/
writing for life paragraphs and essays
https://theessayswriters.com/
best college application essay ever
https://bestessayscloud.com/
write essays online
https://smanegeri1parungkuda.webs.com/apps/guestbook/
Reply JamosZoogy
5:07 AM on June 10, 2021 
You made your position pretty clearly!!
https://ouressays.com/
how to write a good introduction to an essay
https://essayssolution.com/
help with writing essays for college applications
https://topessayservicescloud.com/
cheap essay writing service online
https://englishessayhelp.com/
essay about the help
https://drumage79.webs.com/apps/blog/show/40770684-beginning-your
-home-based-mostly-enterprise
Reply JamosZoogy
6:05 AM on June 11, 2021 
You actually reported this fantastically!
https://essayhelp-usa.com/
how long is a college essay
https://topessaywritingbase.com/
buy an essay online cheap
https://paperwritingservicestops.com/
how to write a reflective essay
https://paperwritingservicestops.com/
essay writing online
https://ssuwomenshockey.webs.com/apps/blog/show/42757506-lady-lak
ers-get-interviewed-by-school-paper
Reply JamosZoogy
8:23 AM on June 12, 2021 
Many thanks, Numerous advice!
https://topessayssites.com/
who can write my essay for me
https://freeessayfinder.com/
wikipedia essay writer
https://bestessayscloud.com/
self reflective essay on writing
https://dissertationwritingtops.com/
write a narrative essay
https://humboldtdave.webs.com/apps/guestbook/